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Case Study: How Rainbow saved over $750k in NFT indexing costs with SimpleHash

Published on: 6/27/2023

How Rainbow saved over $750k in NFT indexing costs with SimpleHash

Rainbow is a refreshingly fun, simple, and secure way to create an Ethereum wallet, collect NFTs, and explore the world of web3. Rainbow also offers tools like RainbowKit, an easy-to-use API that provides a fast, easy, and highly customizable way for developers to create the ideal Ethereum login experience on their websites. 

The Challenge

Rainbow needed on-demand troubleshooting to satisfy customers

When people buy NFTs, they want them to appear in their wallets immediately. That’s understandable — they just spent the money and want to see their purchases. However, it can be common for buyers to see delays or issues with receiving their new tokens. When this happens, companies need the ability to troubleshoot on demand. 

Rainbow lacked this functionality, and it was harming their customer experience. So, they were on the hunt for an immediate solution that could tangibly improve their end user experience. The entire NFT ecosystem is full of hastily implemented, inconsistent standards, while the resources required to build solutions in-house are staggering. Rainbow needed to pick their battles on build vs. buy. Fortunately, they came across SimpleHash — their perfect solution. 

The Solution

SimpleHash builds for web3 companies & customers from the ground up

SimpleHash immediately stood out to Rainbow because the founders deeply understand NFTs and wallet-specific issues. Their solutions are built for a positive customer experience because they’ve lived every aspect of web3. According to Wayne Cheng, a core engineer at Rainbow, SimpleHash reverse engineers their stack to ensure a happy end user for every transaction. For instance, SimpleHash provided a fully built solution to a problem that Rainbow long had an in-house workaround for. 

In-house builds aren’t just expensive in terms of engineering labor. It also takes up space in remote procedure cell (RPC) providers and their internal database infrastructures. Indexing all of that takes serious capital and resources. Now, instead of completing a complicated, buggy SVG conversion, Rainbow can seamlessly implement SimpleHash’s resolution. 

Getting token & NFT data is hard.

SimpleHash makes it easy.

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