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Article: Boosting UX with the SimpleHash API

Published on: 2/26/2024

Boosting UX with the SimpleHash API

Boosting UX with the SimpleHash API

The complexities of blockchain technology often seem like a daunting labyrinth for both new and seasoned users. New challenges pop up every day and catch users off guard, ranging from finding the right routes between chains to the risk of spam and fraudulent NFT collections. Such hurdles can severely impact newcomers' engagement and trust in the ecosystem.

It's on the builders supporting the ecosystem to help solve these challenges. At SimpleHash, we have found our API does more than give access to data - it bolsters the user experience our partners provide their users. These collaborations underscore a pivotal journey towards a seamless user experience (UX) and customer experience (CX) across crypto.

Fixing Fragmented Data

The blockchain ecosystem's diversity is both its strength and its Achilles' heel. With new networks and smart contract technology being built every day, the fragmentation of liquidity, resources and mindshare is ever-growing. For new users to the space, it can be hard to keep tabs on all that's going on and can be very overwhelming.

For Kresus, Ultimate and Zerion, this problem was all too familiar - and an extreme pain to deal with. When building solutions such as wallets and super apps, the whole business hinges on providing users access to as much data as possible, otherwise, users tend to create a portfolio of apps, fragmenting their experience.

Convenience is key, and now with SimpleHash’s API, all 3 are now able to provide users seamless access to data across a plethora of chains, improving UX and boosting retention.

This technology saved countless engineering hours and accelerated the addition of new chain support, highlighting SimpleHash's critical role in enhancing Web3 accessibility.

Combatting NFT Spam and Fraud

The open, accessible nature of crypto can lead to some bad actors infiltrating the ranks, and for those building the consumer-facing apps of tomorrow, user safety is a non-negotiable. Over $100 million worth of NFTs were reported as stolen through scams between July 2021 and July 2022 alone

Bitski was feeling the heat when it came to providing reliable spam protection solutions for users. The company was struggling to find a robust mechanism to filter spam projects and protect their users’ experience - and found their answer with SimpleHash.

Through our API, Bitski was able to bolster their data acquisition and spam filtering processes. Our spam scoring technique uses a multi-prong system, utilizing LLMs, market signals, and on-chain data to quickly and effectively assess the likelihood of spam from an NFT collection.

Speedy Insights

Crypto moves fast, to say the least, and for users, having access to real-time data in a flash helps them keep ahead of the curve. Many consumer-facing apps struggle to provide their users with speedy insights, which leads to agitation and high churn on many platforms.

Bitski was also one such platform whose UX was being harmed by sluggish response. By reducing the workload being diverged from the core product, the SimpleHash API enabled Bitski to focus internal resources on priority items and reduce ping within the platform.

Ultimately, they were able to increase platform speed by 50%, while keeping data accurate, and acquisition efficient.

As Lauren Katz, Senior Engineer at Bitski put it, “SimpleHash provides an elegant solution in helping provide better experiences for our core wallet users”

Looking Forward

SimpleHash stands out for its speed, security, and comprehensive support. We synthesize these qualities, ensuring a seamless integration of solutions tailored to partner needs, moreover significantly improving crypto / Web3 UX and CX.

As crypto grows, the demand for user-friendly solutions becomes more critical. Our commitment to innovation is shaping a more accessible, secure, and user-centric future for the blockchain ecosystem. Our collaborative efforts with our partners serve as a testament to our commitment to enhancing the crypto experience, setting the stage for a future where blockchain's full potential is within reach for all users.

Getting NFT data is hard.

SimpleHash makes it easy.

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